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:: CASE STUDY #1 OF 3 ::
WEGENER CORPORATE ID & PRODUCT NAMING
Wegener
is a provider of digital technology solutions.
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MARKETING
DILEMMA
• Existing corporate logo cumbersome, somewhat "dated"
• Use of official company name too long and vague
• No semblance to product naming, functionality nor software
enhancements
SOLUTIONS PROVIDED
• Simplified corporate logo, added tagline for positioning
• Created extremely flexible, expandable product naming
system and hierarchy
• Designed dynamic "families" of visual backdrops
applied to corresponding collateral materials
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©2004-2008 Heck Yeah! Studio, Inc. All rights reserved.
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""Working from the core of our established logos, Heck
Yeah! Studio came in and implemented a viable naming convention
and corporate identity system where there was none. Not only
did it simplify and organize our 'visual infrastructure', but
ultimately helped clarify and boost our brand identity to potential
new customers." |
Keith Smith
President
WEGENER
Client Since 1997 |
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