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Three
of the ceiling danglers from the series of 12 produced.
(actual size @1' x 4')
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CASE STUDY #2 OF 3 ::
HONDA POWER EQUIPMENT AD CAMPAIGN, POINT OF PURCHASE SIGNAGE
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MARKETING
DILEMMA
• Signage needed for hundreds of dealer showrooms both large
and small, displaying four types of equipment
• Ad campaign/slogan needed for entire family line
SOLUTIONS PROVIDED
• With consumer in mind, concepted unique and clever campaign,
easily adhering to all of Honda Power Equipment's corporate
identity standards
• With dealer in mind, designed a "one size fits all" modular
approach for three-sided ceiling danglers, accommodating any
showroom size and relevant season
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©2004-2008 Heck Yeah! Studio, Inc. All rights reserved.
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Our solution came in tens of thousands of dollars under allotted
budget and generated real enthusiasm among dealers. |
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