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:: CASE STUDY #3 OF 3 ::
MAIN STREET TUCKER ALLIANCE
"REVITALIZATION OF DOWNTOWN" CAMPAIGN
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MARKETING
DILEMMA
• Existing campaign lacked clear message, cohesive look
• Need for fundraising, neighborhood support, volunteers on
grassroots level
SOLUTIONS PROVIDED
• Reworked organization's logo to be more "merchandise-able",
for passive income source
• Clarified message by established a mission logo
• Applied new organization and mission logos to multiple cost-effective
collateral pieces, incorporating existing in-house materials
on hand
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©2004-2008 Heck Yeah! Studio, Inc. All rights reserved.
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left, the redesigned MTA web home page featuring new mission
logo with supplied artist rendering image; Below a close up
of the new, more civic-oriented and merchandise-able MTA logo." |
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