The result of our collaboration was our going from concept to $18M in bookings in under 30 months. We continue to rely on HeckYeah! as essential members of our team.
Heck Yeah! has totally changed the way we communicate. Being a fairly small, local nonprofit, good design wasn’t always a priority. Before we hired Rich, the organization didn’t think we needed a professional designer at all. For years we’d been doing it ourselves. In addition to overall branding, Rich has helped us with campaign specific programs such as Giving Tuesday. Our first year participating in Giving Tuesday, without Rich’s help, we raised $20,000. The next year we hired Rich to help us do a small branding of our campaign. Donations went from $20,000 to $60,000. This year, we started early and worked with Rich to design an overall look and feel for our campaign complete with banners, social media posts, website graphics and more. When the results came in, we raised over $197,000! Good design pays for itself every time! We love Heck Yeah!
I needed to launch my new law firm within a short timeframe and needed a variety of marketing and advertising help. Rich immediately understood the challenges we faced and strategically crafted a plan for executing this brand launch that accurately reflects our established practice with distinct sub specialties. He delivered a logo, website and collateral materials that are polished and professional, and then was able to seamlessly expand the look and feel, crafting informational blog sites where my firm leverages its unique expertise. Traffic on all of our sites has steadily increased and the tools set in place are helping our firm thrive.
Working with Rich was wonderful. The 50th anniversary of our University was an extremely busy time for the marketing department, and the magazine was a signature piece to the celebration. Rich took our input and created a new design for this special issue of the magazine. Collaborating on the design was seamless! His handling of all the layout and production was invaluable to me. The entire process was a great experience.
When I approached Rich, we were a start-up bank with only a name, logo, and style guide. He and his team took those core elements and seamlessly created a website that brought our brand to life. Post launch, he expanded the look and feel into new collateral materials that cohesively embody our uniqueness—approachability; reliance on technology; empathy for the customer. Every step of the way he helped us leverage those differentiators in a clean, professional, authentic manner. His design services have contributed to our overall marketing success since we opened our doors…
The Heck Yeah! team was awesome! I had a really, really narrow window (over the holidays as well!) to create, build and deploy a brand new website for a company I was acquiring. Not only did they accept the challenge, they did so with vigor! They were more excited about the project than I was! The resulting site was very well done and right on point. It was exactly what we needed — not to mention 100% on time and on budget!
We approached Rich with a need for a logo and some sales collateral regarding a proprietary recycling vehicle we were having built. After presenting our objectives, Rich delivered concepts and ideas that helped us see the true value of our unique service offering—that of a comprehensive solution provider for large companies across several verticals. With a clever name and compelling presentation / sales materials, we got the attention and subsequent meetings with Fortune 500 companies before the truck was even delivered from the manufacturer! Rich and his team rock!
We approached Rich with a need for enhanced communications. Given his familiarity with Livsey School, he suggested we explore a ‘brand refresh’—an approach that respectfully retired the literal leopard logo from 1971— and move forward with a vibrant caricature of a proud, empowered, and stylized mascot that would serve as the foundation of everything student/parent facing. This high level assessment proved extremely valuable as the simplified new direction saved the school money as it was much cheaper to reproduce in black and white copies, while the popularity of Leo on spirit wear and other swag items consistently generate passive income for the school. Perhaps most importantly, the kids, and adults too, really LOVE Leo!!
I wanted to share how awesome the logo looked on the big screen at our event. The whole event was amazing and everyone commented how the branding really pulled it all together. So thank you
Throughout my career, I have worked with several organizations with small marketing teams and restricted budgets. It has always been a challenge to find a great agency at a reasonable price. Once I found Heck Yeah, I found my Marketing agency for life. I consistently receive the best quality of work, that’s delivered on time, and on budget. Not only is the team incredibly friendly to work with but they have provided valuable feedback to help me build a stronger and better brand. Throughout my career, wherever there was a need, I have always leveraged Heck Yeah from organization to organization, because I trust them to help me build the strongest brand and greatest digital presence.
Working for a company with a small marketing team I was able to hire Rich for various projects at an affordable rate per hour. I didn’t have to pay a retainer or an overpriced agency. Instead I received agency quality work from one of the most honest, professional and creative colleagues I have had the privilege to work with. I would recommend Rich to anyone!
Having never been through a process like this before, Heck Yeah! could not have been a better resource for our initiative! Rich collaborated a strategy for naming and positioning, with great respect for Tapestry’s established brand, then prioritized the rollout of a great looking website while simultaneously deriving a cleverly oversized tri-fold brochure that could both self-mail or be distributed by hand at speaking engagements. He is a true team player gaining fans on our Board and with our third party industrial design team! His experience in these mediums were invaluable and really helped us get up and running quickly and effectively, making the most of the award money in our dissemination efforts.
Just wanted to say thank you again for the awesome work! Both marketing products look great and were a hit with our Board and at our recent conference!
We had a very good (first 30 days) especially when it comes to conversions, traffic and engagement on the (new) website.
Thank you so much for all your work on GLA website. I am very grateful for your patience and persistence. You did an amazing job designing and reorganizing our website and we are very, very grateful. I cannot say thank you enough!
Just wanted to share… Rich @ Heck Year (Big WOW!) is the bomb! We needed an image created asap for this Marshal RFP – and he turned it around like that! I was so impressed… really helped us out! Thanks so much!
“We approached Heck Yeah! regarding a relatively simple marketing concept for medication safety initiative. We met with Rich to discuss the concept and under his guidance within two weeks he had developed it into a robust internal marketing campaign that has been extremely successful at Northside Hospital. We look forward to a continuing relationship with Heck Yeah!”
Your work is phenomenal. Our team feels this is exactly the kind of deck we have been looking for!
Heck Yeah! has been an awesome, dependable third party to this firm – truly valued and appreciated.
Rich has been a tremendous asset for growing our business. He has upgraded and evolved our corporate identity over the decades, providing a consistent look and feel to all of our customer/prospect materials and designing innovative collateral pieces that cohesively make sense. He’s a great value to a company our size and takes a genuine interest in our business, which means a lot to us. The bottom line is that we receive outstanding quality deliverables and unparalleled service.
Your creativity and thinking outside of the box helped us achieve exactly the image we want to portray to our target market. It has been a pleasure working with you and we look forward to our next project together.
Working from the core of our established logos, Rich came in and implemented a viable naming convention and corporate identity system where there was none. Not only did it simplify and organize our ‘visual infrastructure’, but ultimately helped clarify and boost our brand identity to potential new customers.
We had a great experience working with Rich and the Heck Yeah! team on our website development! We are very specific in our branding requirements and they delivered. From start to finish the process was such a breeze for our company. I would recommend Rich and his team to ANY and EVERY business looking for media and advertising development. Thanks!
GroupGel needed a refresh but we wanted to maintain some consistency with our existing brand. We wondered if creative teams would be willing to work with what we had. Heck Yeah! did! Rich and his team did a beautiful job of maintaining continuity while offering up a logo and website that spoke today’s users. They were able to meet this challenge enthusiastically, with outstanding results.
I was extremely pleased with the branding for that project. It resonated perfectly with our target audience. What I heard from customers was, when they went to the site it was extremely clear as to what we offered and what the value proposition was. It hit them in the face. And then they could quickly make a determination as to whether, “I’m in the right place for my needs” or “I’ve stumbled onto the wrong place.”
I cannot THANK YOU enough for bringing this to life and making this process virtually seamless!
Thanks for working so diligently on our website. Heck Yeah! has created an awesome site, and it’s obvious that you are attuned to our mission and ideology. Thanks for all of your hard work and attention to detail!
Heck Yeah! is an excellent fit for our rapidly growing company. They are responsive, versatile and very easy to work with-critical attributes that are difficult to find. Rich is a focused creative who produces results and know what works. Heck Yeah! delivers excellent value and service.
The holiday card is absolutely beautiful — I love it! I can’t quit looking at them. You do great work! Thanks for all you do for us, and for always making us look so good!
I was pulling together a summary of what we have done to market ER, and I wanted to share the summary with you. I am very proud that we accomplished what we set out to do in spite of the setbacks along the way. It may have seemed piecemeal because we never had a real budget and things went “month by month,” but in the end when you pull it all together you can see that we did a great job of achieving our goals…and the numbers show it.
Rich Benevento is a great asset to any company. We incorporated in January and were anxious to have some literature printed up. Rich was very accommodating as far as last minute changes or any new ideas we might had. working very hard to have everything done on time—and he always returned our phone calls. We know from experience that you cannot always please customers but Rich Benevento has pleased us to no end. We look forward to working with him again in the future.