Case Study: How Hummingbird Onsite Recycling Got Meetings with Fortune 500 Prospects
Anthony Savignano came to Heck Yeah! with a crazy-smart B2B service solution, powered by a one-of-a-kind recycling truck he had invented, and needing to get the attention of his ideal audience: demolition and construction companies.
Strategy and Services Provided
Drilling down on the benefits of their unique service offering, we brought the company to life with a name, brand identity, truck graphics, and marketing presentation. Together, this collateral effectively leveraged their value proposition — turning an organization’s liabilities into multi-layered assets — and not just for builders! Given the truck’s capabilities, a service like this would be a problem solver for many Fortune 500 enterprises across several verticals.
The full suite of services we provided Hummingbird Onsite Recyclers included:
- Naming, Strategy, Brand Launch via Website (1.0)
- Print Design: Corporate ID, Collateral Materials, Print Ads, “Skinning” the Truck, Swag,
- Digital Services: Ads
- Brand Consulting & Stewardship
Hummingbird’s positioning immediately resonated with a wide range of industries — from housing developers, to auto repair shops, to C-level executives at firms like Pepsi, Coors, and Petco. Our foundational work helped the upstart brand land dozens of meetings with perfect-fit clients right out of the gate, before the first truck was even out on the road!
“We approached Rich with a need for a logo and some sales collateral regarding a proprietary recycling vehicle we were having built. After presenting our objectives, Rich delivered concepts and ideas that helped us see the true value of our unique service offering — that of a comprehensive solution provider for large companies across several verticals. With a clever name and compelling presentation/sales materials, we got the attention and subsequent meetings with Fortune 500 companies before the truck was even delivered from the manufacturer! Rich and his team rock!”
— Anthony Savignano, Founder & COO, Hummingbird Onsite Recycling