Case Study: How North Fulton Community Charities (NFCC) 10Xed Giving Tuesday Revenue

The Challenge

NFCC is a small-shop local nonprofit, serving individuals and families with emergency financial need. Like many small nonprofits, they needed to increase capacity, but growing their fundraising revenue with limited resources and bandwidth was an ongoing struggle.

Strategy and Services Provided

To make taking that first step toward growth easier, we worked out a retainer that’s flexible and cost-effective, focusing our expertise on select high-impact assets each month – including for campaigns like Giving Tuesday.

Additional services provided under this retainer have included:

  • Print Design: Event Logos, Newsletters, Flyers, Annual Reports, Posters, Banners, Invitations, Post Cards, Signage, Environmental Graphics, Swag
  • Digital Design: Fundraising Campaigns Graphics, Event Graphics
  • Proprietary Subsidiary Event Logo Designs
  • Brand Consulting

The Results

Working in tandem with NFCC’s communications efforts within a limited budget, we’ve leveraged their existing brand, strategically building awareness in their community. They recoup a quick ROI from our targeted design services, and together we consistently surpass fundraising goals. In fact, in our first two years working together, we helped NFCC 10x their Giving Tuesday revenue!

“Heck Yeah! has totally changed the way we communicate. Being a fairly small, local nonprofit, good design wasn’t always a priority. Before we hired Rich, the organization didn’t think we needed a professional designer at all. For years we’d been doing it ourselves. In addition to overall branding, Rich has helped us with campaign specific programs such as Giving Tuesday. Our first year participating in Giving Tuesday, without Rich’s help, we raised $20,000. The next year we hired Rich to help us to brand our campaign, and donations went from $20,000 to $60,000. This year, we started early and worked with Rich to design a more-comprehensive campaign—complete with banners, social media posts, website graphics and more. When the results came in, we raised over $197,000! Good design pays for itself every time! We love Heck Yeah!”Sheila Sillitto, Director of Communications & Marketing, NFCC

— Sheila Sillitto, Director of Communications & Marketing, NFCC

Other Select Project Assets

Internal Campaign - Logo, Event Collateral, Lapel Pin
Annual Report - Cover & Internal Spread
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